A new survey has revealed that the tourism industry faces another difficult year as holiday-makers remain cautious about spending their money on holidays abroad. This research shows that more than 40 percent of consumers worldwide are planning to travel even less in 2010. This is despite a recent economic boost and more of a positive outlook towards a worldwide recovery.
The industry survey, published by the Boston Consulting Group, showed that every third consumer wishes to spend less on accommodation in 2010. This was especially true with the Italians and French. Consumers in Germany and Japan aim to cut their overall travel costs.
Travel companies are trying to find new ways to cope with this drop in demand and some tour operators like Thomas Cook have made travel bookings more flexible along with lower prices and special offers.
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